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    Honing Your Presentation Timing

    Benjamin Tomkins
    Sales & MarketingLegacy

    Now that we have "buy-in" on the reasons for delivering snappy, tight, and timely presentations, let's focus on specific ways you can improve your presentation timing. Despite the time-honored axiom, practice doesn't make perfect. Rather, perfect practice makes perfect. In other words if you're trying to tighten your presentation to less than 20 minutes and you don't practice with a timer, why bother.

    So get yourself a timer. Use your watch, use your mobile phone, use a kitchen timer, use the microwave clock -- it doesn't matter as long as you use something. First, you want to set a goal and see how far you need to go -- are you too short (if only you're so lucky!) or how much overtime are you?

    Once you have a baseline, break your presentation into blocks. How much time you spend should reflect the structure of your presentation. For example with a sandwich presentation (the opening and the closing are the bread and body is the filling), you might arrange your presentation timeline like this:

    Opening - 10 to 20 percent

    Body - 65 to 75 percent

    Closing - 10 to 20 percent

    Keep working at your presentation until you've got the entire thing down to the time you want (with some time to spare) and you know the target time for each segment of your presentation. By blocking out your presentation with times, you can make notes to yourself about how long it should take to reach each segment. That way you can speed up or slow down accordingly.

    If you use PowerPoint, the slides can be your ally in developing a timing strategy. You can even download a timing application that will allow you to match the slide to the pace of your presentation.

    More articles from AllBusiness.com:

    • 9 Ways to Make Your Presentations More Powerful
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    • Sales Presentation Techniques: 7 Powerful Ways to Get That Sale!

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    Profile: Benjamin Tomkins

    During more than a decade as a journalist and media strategist, Benjamin Tomkins has spent countless hours honing his own message and working with writers and clients to get their message across.

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