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Benjamin Tomkins

Author Profile

Benjamin Tomkins

Biography

During more than a decade as a journalist and media strategist, Benjamin Tomkins has spent countless hours honing his own message and working with writers and clients to get their message across.

ARTICLES BY Benjamin Tomkins

Say What's Matters to Them, Not You

Internal operational language puts internal needs ahead of client needs at your peril.

Make Your Email Shine

Want Less Productivity? Do These Eight Things

Productivity is one of those elusive goals -- like nirvana -- that lurk at the edge of consciousness. "Yeah, I'd like to be productive, but I’m too busy." That's why folks like David Allen, of ”Getting Things Done" fame, soar to such heights: they take the abstract concept of productivity and make it concrete via steps and principles that anyone can apply.

From The Bad Power Point Files

There are some things that defy definition, but you still know them when you see them. That's particularly true of bad PowerPoint slides.

Pick Up The Phone

If you had written an entire book about email, you'd think suggesting people use the telephone would be a poor marketing strategy. Yet that's exactly what Will Schwalbe and David Shipley, authors of "Send" are doing in their tome about email etiquette. They've managed to garner a mention in the New Yorker, so the marketing strategy is working.

Get In, Get Out, Get Your Meeting Going

One Step To Presentations That Rock

Make Your Points Stick

How many times have you met someone in a meeting or at a party and forgotten their name before they've finished introducing themselves; these forgotten people haven't made their message stick. Now before you get too high and mighty, consider how many people have forgotten you while you were still talking.

Five Ways To Unleash Your Email Power

Most people in business today -- from nascent sole proprietors to those in globe-spanning enterprises -- you have one thing in common: you're being deluged with email. Now don't get me wrong, email is perhaps the most useful business tool available, but like anything powerful it demands attention and care -- think of it as the third rail of your office operations.

Product Names Matter

Just as overusing a thesaurus can turn your writing into a train wreck, employing a string of meaningless, over inflated words can be a death knell for your products and services.Almost every major corporation has fallen prey to the bad product-naming pandemic.