JC Penney made it easy for customers who want to make environmentally conscious purchases by creating its Simply Green designation. When customers spot merchandise –from apparel to home accessories — bearing that designation, they know that the item lessens the impact on the environment.
JCP merchandise that qualifies must fall into one of three categories:
1. Organic — Simply Green products designated as organic must be made from at least 70 percent raw materials such as organic cotton or linen, which have been grown without chemical fertilizers or pesticides.
2. Renewable — Simply Green products designated as renewable must be made from at least 25 percent renewable materials such as bamboo, sorona, ingeo, soy, capiz shells or wood that comes from certified, well-managed forests.
3. Recycled — Simply Green products designated as recycled must contan at least 25 percent recycled materials.