Facebook Launches New "Facebook for Business" Portal
Facebook for Business is a new portal designed to provide solutions for small businesses interested in launching a local social media marketing campaign on Facebook. Facebook has organized its many advertising and promotional tools along with descriptions of what they do and how they work in a user-friendly format. The overall focus of Facebook for Business is to make it viable for small businesses to succeed when launching and executing Facebook marketing campaigns in-house.
Forming new symbiotic relationships with small businesses
Many small business owners are capable of utilizing marketing tools on Facebook. However, navigating different options for marketing on Facebook has been a barrier for small business users due to the amount of time and effort needed to launch a Facebook marketing campaign that is likely to yield results. Unlike social media marketing experts that design comprehensive marketing plans on Facebook for businesses regularly, many small businesses simply do not have the time to learn about the nuances of Facebook marketing. Facebook has likely recognized that contributing to the success of local social media marketing is a quality way to form symbiotic relationships with small businesses. In other words, the Facebook marketing success from users (e.g. small businesses) will likely be a highly influential factor for the future of Facebook.
A summary of Facebook for Business features
Facebook for Business is a portal which is designed to assist small businesses by selecting the most effective Facebook marketing tools for different types of small businesses that range from brick-and-mortar storefronts to startup e-commerce sites. In addition, Facebook for Business will also be a prime resource where small businesses can access information about news, promotions, and general tips for optimizing Facebook for Business pages and best practices in Facebook marketing. The Facebook Start to Success Program will provide small businesses with telephone support from real people to optimize how small businesses experience launching and continuing marketing campaigns on Facebook. Instead of hiding a secret formula to Facebook marketing success, Facebook for Business will give small businesses a notable advantage by providing quality tips on local social media marketing strategies that range from creating quality posts to effectively identifying a target audience on Facebook.
How Facebook for Business could provide a better experience for all Facebook users
Small businesses are an influential part of the Facebook community. By clearly articulating how to follow best practices, Facebook can improve the experiences for those that use the social media platform strictly for personal purposes as well as improve the experiences of small businesses that use Facebook as a marketing channel.
