Author Profile
Chris Marentis
Biography
For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL's Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies (now Add This), Marentis developed one of the most widely adopted venture-backed Web 2.0 content distribution technology platforms in the world.
ARTICLES BY Chris Marentis
2 Types of Media Your SEO Strategy Must Have
Everybody knows about social media and SEO but what most dont realize is whats actually needed in order to make your SEO strategy work.
New Facebook Cross-Device Ad Reporting Provides Improved ROI Tracking
Facebooks simplification of its ad options improved the usability of advertising on Facebook for many businesses. Now, cross-device reporting for ads allows businesses to track sales activity across multiple devices all the way through to conversion.
How to Create Secure Passwords You’ll Actually Remember
A hacked site or social media page can easily be a reputation management nightmare. We share a few tricks to employ that will fend off cyber-attacks.
How to Effectively Use Images on Twitter
Twitter is a notoriously text-based social media platform. However, recent research suggests tweets with images get approximately 55 percent more leads than tweets without images.
Preparing for a Post-Banner World: What to Expect from Next Generation Ad Standards
Its probably safe to say that most Internet users would not miss flashing banners and pop-up advertisements if they went away. Chris Marentis takes a look at the future of online advertising.
How Native Marketing Can Work for Your Business
Native advertising is used by some of the most powerful online social media platforms and websites today. Yet many people still don't know what native advertising is or how to use it effectively.
The Truth About Link Building Today
Today, link building is not as cheap or easy as it once was, but its importance hasnt diminished.
Case Study: How to Create Engaging Content and Drive Site Traffic
Blogger Noah Kagan decided to figure out variables that contribute to user engagement when someone reads a blog post, and he developed a formula for successful content creation.
