I’m curious. How many of you still email? How many of you
follow journalists on Twitter? How do you determine the importance of your
emails? And how many of you actually use the landline in your office? Do you
even have a landline in your office?
these questions makes me feel old, but the topic seems to be a popular one that
is changing by the day. Sometimes when I feel a little ancient I’ll ask my kids
how they’re communicating. Of course I need to be careful; they’re both a
little suspicious of my intentions, plus I really hate looking stupid in their
eyes, but that’s another issue . . .
today, I was reading about the way social media has become an important PR
piece for Hollywood. What’s interesting to me is how some people there are trying
to be so careful in the way they promote themselves. Are they kidding me? This
is what they’ve been doing for years. I know many are worried about—and incur
big legal fees over—fake Twitter accounts (and Facebook for that matter). I
guess that is something to be concerned about, but worrying about
don’t think the medium will ever define one’s promotional proclivities. To me,
it’s still about attitude. You can speak before a group, Twitter your
140-characters to your gazillion followers, and have more Facebook friends than
you could ever imagine. Yet if what you’re telling people isn’t useful or you
come off as not quite the gracious celebrity you are then, as Juno screenwriter Diablo Cody remarked
to The Daily Beast, you might be violating the “spirit of Twitter” and all
other social media sites.
let’s be honest here: most people are marrying publicity with social media not
because they’re actually interacting but because they want attention. It always
makes me laugh when people in the spotlight try to redefine what is so obvious
to everyone else. Publicity is what it is and through the ages we have
witnessed many different methods to our madness. Social media is just one
example. Is it changing our lives? Of course. Is it all good? No. Are we
obligated as publicists to understand all of this? I think so. Does that mean
we stop using the phone and having real conversations with people? Never.