Twitter is a notoriously text-based social media platform. However, recent research conducted by HubSpot suggests tweets with images get approximately 55 percent more leads than tweets without images. Effectively using images on Twitter is not a content creation tour-de-force, it’s actually fairly easy. Here are a few basic tips that can make any Twitter marketing campaign more effective with images:
- Follow the Right Dimensions Every Time
This one should be a no-brainer. No one wants to see half of a logo or the top part of a photograph cut off. The best dimensions are easy.
- Use 1500 pixels by 500 pixels for the header image.
- Use 400 pixels by 400 pixels for the profile image.
- Use 876 pixels by 438 pixels for tweeted images that need to show up properly on a Twitter timeline.
You can crop images to meet the desired specifications. Do away with distortion for good, and give your brand a more professional and polished look. Similarly, do not upload images directly from Instagram to Twitter. Instead, send a tweet that links to your Instagram account. Build a comprehensive social media marketing strategy by linking to the best platform.
- Take Advantage of Linking Opportunities
Linking images on Twitter can improve click-through rates. Think beyond bitty URLs, and have links enhance content creation on Twitter. Additionally, images are a great way to fit in extra characters. An attractive link can help you beef up tweets in more ways than one. Catch user attention, and have a little more room to fit in a few last words on each tweet. On a related note, it is important to recognize that Instagram images pulled directly to Twitter will show up as links, not images.
- Always Remember You Are Tweeting for Your Brand
Images can be just as offensive as words. One of the cardinal rules of content creation is to refrain from posting anything that you would not want to stand on a street corner with. Post images that are good representations of your brand, not images that are a good way to get a lot of hate mail. Some people might not be a fan of what your brand stands for, but that’s okay. Instead of trying to instigate internet drama, keep posting images that represent what your brand is all about. It can be easy for an entire base of followers to get sidetracked by social media ugliness. Engage your audience with a progressive brand focus, not an overly controversial one.
People Like Images More Than Plain Text
Twitter was first identified as the plain social media platform. The character count used to be akin to writing some sort of haiku, and marketers did not particularly care about it. Times have changed, and it is difficult to dispute that users find images more engaging that plain text. It is important to keep your end goal in mind. Is content creation a creative outlet or a vessel for driving returns? If it is the latter, it is highly important to get used to the idea of effective images on Twitter. Take your social media strategy to the next tier with a few simple tips, tricks, and engaging images.
