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    1. Home»
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    3. Do You Hinder Customers Who Want to Buy?»

    Do You Hinder Customers Who Want to Buy?

    Carol Carter
    Sales & MarketingLegacy

     

    I found an item I liked at a local independent retailer. I bought it. I wanted two more, but had purchased the last one. I found the item online at J. C. Penney. Good price. But I didn't want to charge it; I preferred to write a check.

    So, I went to the JCP catalog store, just a few doors down from the store where I bought the original item. The item was not in the JCP catalog. I gave the clerk the online item number; she called someone to see if I could order it for the low price at which it was advertised online. No deal. To order it -- and pay for it on the spot -- I would have to pay $12 more per item. No thanks.

    There I was -- money in hand -- and I couldn't buy what I wanted even though the retailer had it in stock. 

    So I went back to the small store where I bought the item in the first place, and the storekeeper agreed to order two more for me. Thanks to this helpful clerk, this store will get my money, but I will have to wait until she places a new order and it arrives.

    Do you help your customers spend money, or do your policies hinder them from buying what they want or need? Have you sent away a customer who had cash in hand ready to buy? If the answer is yes, consider how you might have helped that customer.

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    Profile: Carol Carter

    Multi award-winning Carol Carter has been a business journalist since 1978, when she was among the founding staff of Atlanta Business Chronicle, for which she served as editor, managing editor, reporter and columnist.

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