One of the biggest reasons customers don’t return is they have no
reason to. Sure they might get what they want but they often get it
with no personality, no sparkle, no sizzle. Their experience is a dud.
It’s about as exciting as cleaning your ears. There’s nothing memorable
about it. Or worse, employees are crabby, grouchy or even angry and
they show it. Yuk!
On the other hand, companies that enjoy tremendous customer loyalty
offer their customers something they can’t get anywhere else: FUN. They
provide them an unexpected, positive experience. They have fun with
them. The employees enjoy their work and each other and their
customers. It’s not that they goof off or waste time. They don’t. But
they find ways to bring fun and joy into their work and they bring
their customers along for the ride.
Watch this video
(it’s short and funny and work-safe). Then ask yourself how you could
bring more fun to your job and your customers. What’s one thing you
could do today to get started?