In business, confidence is coin of the realm. When you pitch your company, your product, your service, your self, you must be confident or your audience will pay no heed. But enthusiasm might be even more vital to your success.Now, parsing the difference between confidence and enthusiasm is a fine line. However, words matter and as Mark Twain said:
“The difference between the almost right word and the right word is really a large matter — it’s the difference between the lightning bug and the lightning.”
So why debate the distinction between confidence and enthusiasm? Because the words you write and speak are just one aspect of communication; how you think about words is every bit as important — you might say that sloppy thinking results in sloppy speaking and sloppy writing. For example, consider business coach Mark McGuinness’ argument in favor of enthusiasm over confidence.
McGuinness has posted a five-point argument at Wishful Thinking that may revamp your thinking about not just confidence and enthusiasm but you conceptualize and deploy words.
1. Confidence is about you – enthusiasm is about your subject
2. Confidence is about you (again) – enthusiasm is about others
3. Confidence is impressive – enthusiasm is infectious
4. Confidence is certain – enthusiasm is creative
5. Confidence is serious – enthusiasm is fun