Too many businesses make the mistake of ignoring Twitter. There are some people who look at it, but don’t understand it, and there are massive numbers of dormant accounts.
The point isn’t that everyone is on Twitter; the key is understanding what you can do with it and why you need to be there.
Twitter is still the most efficient network for reaching out to busy people who have gatekeepers on their phones and email, but you need to be careful on Twitter to make sure you are getting the most out of it and don’t end up “ghost banned,” also known as “shadow banned.” (More on that near the end of this post.)
How to Generate and Close Social Leads on Twitter
What most small businesses have not yet discovered is that Twitter is useful for generating leads. Even better, there are methods of attracting those leads and determining whether they are interested in interacting–without having to do it manually.
The automated lead generation platform Socedo identifies potential leads based on their Twitter activities. Socedo automatically chooses one of their tweets to favorite; it then waits an hour and follows them.
A personalized tweet offering a landing page or a conversation starter is sent when they follow back. Reports within the platform will allow your sales team to decide whether to follow up (approve), decide whether they are not your target audience (decline) to follow up, or set the lead to a lower priority for possible contact later.
Socedo can modify your targeting to better qualify your leads based on your actual results. Instead of focusing on growing an untargeted following and not turning them into leads and sales, Socedo ensures your business is focused on driving ROI from your Twitter activities.
Twitter is expected to grow because the use of mobile devices continues to grow. Between the short text length, the visual nature of top tweets, and the ability to embed videos–including Twitter’s own Vine–Twitter is perfectly suited to mobile users.
There are an abundance of Twitter apps, including JoyofAndroid.com’s 10 Best Twitter Apps for Android. Eight of the top ten are completely free, and the other two only cost $1.99 each, so finding the perfect app for your business shouldn’t be too much of a challenge.
If someone wants to make sure they get your attention, they might send a Vine recording (7-second video) telling you why they are reaching out. Conversely, if you need to reach an influencer and they’ve ignored your efforts to date, try sending them a Vine.
StartGadget offers a list of the “Best Twitter App for iPhone and iPad” which includes a mix of commonly used Twitter management tools, some free apps, and new premium apps most have never seen before.
Twitter Best Practices
Using Twitter like a pro is a complicated task. Fortunately, Julie Weishaar at NewHorizons123.com took all the Twitter how-to posts I’ve written over the years and compiled them into Twitter Best Practices and created this SlideShare highlighting the most important points: