Build a Sales Team Absent the Usual Headaches

Considering ramping up your sales force amid signs of a recovering economy? Or maybe you are hesitant to make the investment absent stronger signs of healthier times. Here’s a third option: Outsource for sales reps.

Netpique is an outsourcing company that operates independently from your business, hiring its own experienced sales reps and training them in the intricacies of your products or services. Reps are dedicated to your company, using a sales methodology that best serves you.

Why outsource for salespeople? I put that to Chris Ginnane, Netpique’s CEO and president, when I met him at a Sales 2.0 conference in San Francisco last year. Among other things, Netpique is unique in that it hires its own salaried workforce so it controls hours, metrics, and recruiting. Netpique expedites launching new products, extending brand recognition, establishing and monitoring sales metrics, and scaling nationally. Netpique itself operates in more than 25 states.

“When companies look at us, they typically have a good–sized sales force to begin with,” said Serena Forrester, Netpique’s director of business development. Our advantage is we provide dedicated representatives and a turnkey solution for them. If a client wants to scale up on a regular basis, we’re capable of doing it very rapidly while maintain quality.”

She also said using an outsourced model like Netpique provides companies with highly productive people and permits a flexibility they don’t have internally. Netpique has no qualms about attrition; Ginnane considers it a healthy strength of his business model.

That model must be attractive, because Netpique has shown steady growth since 2006, even though the recession. To learn more, watch the brief video below. And take it from me that sometimes the reward from attending conferences is the opportunity to meet other participants.