BlogOn: Beyond Radio

The very, very funny and great to be interviewed-by Cameron Reilly - Founder, The Podcast Network led a panel with Michael W. Geoghegan - President, Willnick Productions, Randy Silver - Producer/Interactive, SIRIUS Satellite Radio and Cydni R. Tetro - Vice President of Product and Corporate Marketing, NextPage on how Podcasting is a next step in the marketing mix, and what is podcasting.

Podcasting is a way of delivering audio content to a huge number of listeners via RSS. How can your business use podcasting to reach your customers? Which companies are already podcasting, and what reaction have they had from their listeners? We hear from companies who are making best use of this increasingly popular medium.The market is out there for companies that want to extend the conversation with clients, and podcasts is a way to get there. While it does take a lot of time to produce a podcast, there are great opportunities to reach audiences, and to have fun if you are an individual blogger.

But, with podcasts, there are other opportunities, such as sponsorships. Buying sponsorships, though, does not give the corporation any say into the content of the podcast show. The show is the show, and if a company does not like the content, it's like advertising: you can stop sponsoring.

It shouldn't be about what podcasts can do for me, but what can it do for customers. It needs to be interesting content that an audience is going to want to hear. If you can keep a person's attention for an hour, that's the right length of a show. If you can keep a person's attention for five minutes, that's the right length of a show. The good thing about podcasting and time shifting is that you can fast forward past the uninteresting parts of the show.