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Jeremy Pepper

Author Profile

Jeremy Pepper

Biography

Seeing a void in the public relations landscape in Arizona, Jeremy Pepper decided to open his own firm to help companies execute national strategic public relations plans and programs. Pepper founded POP! Public Relations.

ARTICLES BY Jeremy Pepper

BlogOn: Beyond Radio

How marketing and PR can work with podcasts: BlogOn. The very, very funny and great to be interviewed-by Cameron Reilly - Founder, The Podcast Network led a panel with Michael W. Geoghegan - President, Willnick Productions, Randy Silver - Producer/Interactive, SIRIUS Satellite Radio and Cydni R. Tetro - Vice President of Product and Corporate Marketing, NextPage on how Podcasting is a next step in the marketing mix, and what is podcasting. Podcasting is a way of delivering audio content to a huge number of listeners via RSS. How can your business use podcasting to reach your customers? Which companies are already podcasting, and what reaction

BlogOn: Can Advertising Be Social?

How advertising is working in blogosphere, or can it at BlogOn. In the panel hosted by the always fun and interesting Steve Hall - Publisher and Editor, Adrants, who spoke with Joseph Jaffe - President and Founder, jaffe LLC Mark Kingdon - CEO, Organic and David Rubin - Brand Development Director, Unilever. More and more ad dollars are moving online, but smart companies are approaching social media with care. In a world of one-to-one conversations, how do you get real reach? Forget everything you know about traditional advertising - in social media, the rules of brand identity no longer apply. What advertising practices deliver results in social media?"Massive and arrogant company

BlogOn: Damage Control

CBS and the way to look at bloggers and crisis at BlogOn Gil Schwartz, EVP of Communications, CBS Television spoke one-on-one with Lisa Poulson, Managing Director, Burson-Marsteller. Negative publicity can spread through the blogging world like wildfire. Ignoring it can lead to disaster, but how exactly do you respond to such criticism? What steps should you take to forestall or limit damage? And how do you handle a PR crisis that originates in and is propogated through the blogosphere?With the blogosphere being part of what is negative, how do companies handle what is being said out there by bloggers? As CBS was attacked by many bloggers, one blogger had written erroneously

BlogOn: Marketing and Conversations

How are marketing people supposed to change from talking to to talking with customers? Steve Rubel - VP, Client Services, CooperKatz & Company leads a session on marketing and conversations with Shel Israel - co-author of the forthcoming Naked Conversations; Deborah Schultz - Marketing Director, Six Apart; and Vicki Warker - VP, Product Mgmt and Marketing, Sprint Business Solutions. The most important thing your company can do is talk to your customers, in conversations that humanize your organization and assert strong thought leadership in the market. By becoming an accessible, smart voice in the market, you create a valuable brand experience for your customers and encourage discussions that give you

BlogOn: McDonald's Corporation-Roadmap to a Corporate Blogging Strategy

McDonald's and Blogging at BlogOn Chris Shipley interviews Steve Wilson, Sr Dir, Global Web Communications, McDonald's Corporation on how the burger giant is looking at blogs and other social media. With more than 30,000 locations worldwide, a complex supply chain, and a very public brand, McDonald's is making the cultural and strategic changes required to embrace social media. Steve Wilson, McDonald's Senior Director of Global Web Communications, shares the inside story of McDonald's embrace of blogging and lays out the strategic roadmap the company is following toward an open and on-going conversation with its markets. McDonald's has set-up internal blogs to communicate within

BlogOn: The Power of Communities

BlogOn and the power of the community. Community online is nothing new, but the way that word of mouth and viral stories are going - the impact - has changed. We can see how things are moving at a faster rate, and have more of an impact and need to be responded to faster With Susan Mernit - Digital Media Consultant and Entrepreneur leading the panel, she recruited Peter Friedman - Chairman and CEO, LiveWorld, Jeff Jarvis - Consultant, New York Times Company, and Bill Schreiner - Vice President and General Manager of AOL Community Programming, AOL to discuss how communities - blogs as well as online communities - can affect brands at BlogOn 2005. Community online is nothing new, but the way that word of mouth and viral stories are going - the impact - has changed. We can see how things are moving at a faster rate, and

At BlogOn Conference

Blogging from BlogOn and Seth Godin. This week, I am at the BlogOn Conference, and will be both speaking and blogging the event for the blog. The keynote of the conference today is Seth Godin, who is speaking about blogging and marketing.First piece of advice from Godin: do less. There are so many blogs, so many podcasts, that if one disappears, no one is going to care. And while there are three types of blogs: personal/cat blogs, boss/have to read blogs, and viral blogs - the type of blog we all want for marketing. And, while at BlogOn, he demo'ed Squidoo, his

Blogs, Comment Policies and Transparency

Blogs are an important new tool in public relations. There is no doubt about the importance that blogs have in consumer marketing, public outreach and interaction. But, with blogs come two separate responsibilities: a comment policy and transparency. Blogs are an important new tool in public relations. There is no doubt about the importance that blogs have in consumer marketing, public outreach and interaction. But, with blogs come two separate responsibilities: a comment policy and transparency. How do you handle transparency issues - how do you highlight who you work with, what you are doing, what the purpose of the blog is? And how do you handle comments - do you delete comments, do you keep all comments except obvious SPAM, do you delete comments that are obviously fake (as I did today)?In my other blog, I

Technorati's Blog Finder - a hidden great PR tool

The art of public relations comes down to a few key criteria, one being to find the right audience. The art of public relations comes down to a few key criteria, one being to find the right audience. That's the key: find the audience. When you willy-nilly send out press releases to reporters that are not the right contact, you can both infuriate the reporter and ensure you will get no coverage. It's the same - and worse - in the blogosphere. While some people think to pitch bloggers, you go for the A-list and A-list only, that's most likely the worst way to pitch bloggers. Yes, you want to target blogs that are read by more than a handful

Hurricane Katrina and Public Relations

The desire to promote the good you are doing is great, but at times, it is better to work in the background, and do good for good's sake. During times of crises - such as 9/11, the recent Tsunami or Hurricane Katrina - the desire to do something weighs heavily on both people and corporations. And, yes, your company should do good. It should help out in any way that it can, as every little bit helps out. But, that has to be tempered with the desire to go out and promote the company's philanthropy. Not every charitable action a company takes needs to be promoted, but it can be kept quiet. And, not every catastophre lends itself to a company's product, so you need to think what you