Social media is an invaluable tool for businesspeople–if they avoid social media mistakes.
With social media, entrepreneurs can promote not only themselves, but their companies as well. Engaging on social media is one of the best ways for people to expand their brands and reach an entirely new audience.
It’s part of how Activision Blizzard CEO Bobby Kotick led his Santa Monica, California-based company to become one of Fortune’s 2015″100 Best Companies to Work For.” Activision was already the world’s most profitable and largest Western interactive entertainment company–publisher of “Call of Duty”–even before it acquired Major League Gaming this month.
Here is an example of an excellent use of a tweet by @CallofDuty and retweeted by @Activision that shared Black Ops 3 is the top-selling game of 2015 worldwide. Note that it has 856 shares and 2,500+ likes:
While social media can be a phenomenal tool for promoting your company and yourself, it can also have a detrimental effect when used incorrectly. Make sure you are not making these 8 Social Media Mistakes That Are Killing Your Brand.
To ensure that your company is getting the best results from your efforts, here are some of the biggest social media mistakes made by businesspeople on social media and how you can avoid them.
Mistake #1: Being Immensely Irritating
“Immensely irritating” might sound a little vague, but you know it when you see it in the world of bosses and entrepreneurs on social media. The fastest way to annoy your followers is by tweeting non-stop advertisements for a company or brand.
People come to sites like Twitter and Facebook to engage in conversation and learn about new ideas. While people on social media are indeed receptive to hearing about new products and services, they aren’t receptive to a sea of uninspired messages begging them to spend money, also commonly referred to as “spam.”
If you spam your social media followers, you can be guaranteed that they will eventually block your account. Worse, they might even report you to the site’s administrators. It’d be nice to think that people could easily sell a product just by sending out a large volume of tweets and posts, but that simply isn’t how it works. Instead, you have to create engaging content that will really entice the reader.
Mistake #2: Being TOO Controversial
Some companies have been known to try to create controversy in a misguided attempt to “go viral.” Examples would be companies posting something graphic, shocking, or extremely political in the hopes that people will flock to their company’s social media profile or website for the sheer shock value.
Sure, controversial social media posts can drum up some attention. But this kind of attention does not always lead to any real or meaningful advertising for a brand. There might be something to be said for individuals or performers attempting to go viral. However, when it comes to entrepreneurs, this sort of shock advertising is best avoided–unless you’re Richard Branson.
Mistake #3: Speaking, But Not Listening
Social media isn’t designed to be about one person speaking to a large audience. Instead, it’s supposed to be about multiple people having back and forth conversations. The worst thing that a businessperson on Twitter or Facebook can do is to post a status, but then never respond to followers’ comments.