The Chocolate Chip Cookie may be one of the most well known culinary accidental innovations in the world. While baking cookies for the guests at her Inn, Ruth Wakefield unknowingly- at the time – invented
Today, the chocolate chip cookie is the top selling cookie in the country. All because of a stressful kitchen moment.
When I acquired the space that would eventually become Chez Foley, my
After the cookies were gone, I ended the practice until I received so many requests from customers – the cookie was an addictive candy dish replacement – I began the ritual daily. Before lunch and dinner I would have a waiter – make the scoop and bake cookies and place a covered dish on the bar for guests to enjoy on their way out.
The waiter put up a little resistance at first until they realized the baker has the opportunity to try a cookie. Eventually, the 22 minute task was the most sought after side work responsibility. I am sure Mike Benno, who was a tremendously talented Chez waiter, sold that side work task more than once.
One day while in a meeting with Kranston at the restaurant I could smell something burning. I asked Benno if he had cookies in the oven. He did and they were burning. Upon my slight reprimand the waiter replied “Chill out. We have more.” I rapidly learned the need for a food cost- product waste meeting with the staff.
Eventually, the tenants and employees in the office buildings in the area were stopping by mid-afternoon to purchase cookies. It was not strange for a three, four or six cookie sale to occur when the restaurant was closed between lunch and dinner. They were a huge hit. And became a profitable signature gesture.
With the festivities of the holidays surrounding us, it may be the perfect time to initiate the complimentary cookie program. They do not have to be gianormous. They do not have to be made from scratch. A scoop and bake cookie is a great product. It’s easy to use, quick to bake off and your customers will love them and remember the gesture.
Order a bucket of chocolate chip scoop and bake and watch your customer’s reaction. If it works, keep it up the tradition. You could be come known for that complimentary cookie.
All because of a culinary accidental innovation.