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    The 5 Key Drivers for Business Success

    Jonathan Farrington
    Company CultureFinanceBusiness PlanningOperations

    “It is not the strongest of the species that survive, not the most intelligent, but the ones most responsive to change.” –Charles Darwin

    Whatever got you where you are today will not be sufficient to keep you there. A rapidly changing environment is the regular background against which all organizations must develop.

    Change is continuous and will become more rapid as we move forward over time. Senior management must be capable of reacting to those changes and be prepared to take advantage of them, and yet stay within the overall framework and agreed strategy.

    The role of strategy is fundamental if the people within an organization are to be enabled to make the level of contribution of which they are capable. Strategy, based on a good grasp of the core competencies of a business, is an essential precursor to achieving optimal shareholder value.

    The world’s leading organizations continuously seek to improve their performance. There may be unlimited potential for achieving accelerated improvement but if this potential is not being realized, good change agents must line up and mobilize all the forces (or drivers) for improvement.

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    There are five main drivers for improvement in organizations

    1. Strategy

    Strategy sets direction and give focus to improvement. However, it must be deployed throughout the organization to be effective.

    2. Lean operations

    Processes need to be mapped and analyzed in a methodical way; projects must be managed; problem symptoms traced to root causes; data must be collected before decisions are taken; trends in customer preferences detached and fed back; improvement activity of any kind reported on and coordinated; improvement action measured. Just about everything should be done to a discipline.

    3. Balanced culture

    A balanced culture means effective, creative management of people. Customers are served by people; processes are managed by people. Only people can deliver quality improvement. For them to work well they must be empowered, given direction, measured, reviewed, and success recognized.

    4. Customer responsiveness

    Customer responsiveness keeps the organization focused on customer needs, reactions, and changing requirements.

    5. Leadership

    Finally, leadership ensures that everyone is enthused and supported to work on the strategy, improve processes, serve customers, and be active team players.

    FAQs about factors in business success

    Below we have summarized the most important questions and answers on the subject.

    What are the 5 keys of business success?

    1. Strategy
    2. Lean operations
    3. Balanced culture
    4. Customer responsiveness
    5. Leadership

    What is the basis for all improvement in business?

    The role of strategy is fundamental for those in an organization to make the best possible level of contribution. Strategy, based on a good grasp of the core competencies of a business, is an essential precursor to achieving optimal shareholder value.

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    Profile: Jonathan Farrington

    Jonathan Farrington is a globally recognized business coach, mentor, author and sales thought leader, who has guided hundreds of companies and thousands of individuals around the world towards optimum performance levels. He is the Senior Partner at Jonathan Farrington & Associates, based in London and Paris, and also the CEO of Top Sales World.

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