10 of the Most Innovative Uses of Interactive Media
The web is rich with interactive media, with powerful visualizations and tools that are both entertaining and informative. From interactions that culminate in a customized product for purchase to educational tools that bring awareness to global issues, interactive media has earned its place in every vertical.
If you are interested in a little creative inspiration for your own marketing programs, these 10 innovative uses of interactive media are great examples of how some brands that are finding creative, innovative ways to use interactive media to engage customers.
This interactive web space brings to life the project of photographer Gabriele Galimberti, who once traveled his way around the world as a couch surfer. His current project, however, is that of Coffee Surfer on behalf of the international brand Illy. Navigating your way around this rich media space is an interesting feat, but it’s an engaging and lively way to present the project and the happiness stories of previous hosts.
2. Chrysler’s Test of Ownership
Chrysler takes a new approach to promoting the Town & Country minivan on the web. The Test of Ownership is an interactive tool with videos showcasing the car’s features, a visual display of the important statistics, and real feedback from real owners—designed to go beyond the limited road test results and give customers a real sense of what it’s like to own a Town & County.
3. CaseMate
This interactive solution from CaseMate allows users to design their own smartphone cases with a DIY design interface that functions like a graphic design app but doesn’t require any sophisticated design skills. Just choose your device, choose a layout, and add images.
4. ClickSoftware Service Provider Challenges
ClickSoftware makes it easy for service providers to hone their skills by working through an interactive tool that offers up a number of common challenges and solutions. Choose your mission, your obstacle, and test your know-how in working through issues like late technicians and customers that aren’t at home when they should be.
5. The Cheese & Burger Society
The Cheese & Burger Society takes the love of cheeseburgers to the next level with this interactive showcase of the 30 inaugural burgers. Browse the burgers, learn how to make them, and get the crucial facts about the all-important cheese. All this, of course, with a guided tour.
6. The Mini-Mizer from Reasonably Clever
Create your own plastic figure mini-me with The Mini-Mizer from Reasonably Clever. If you’ve ever wondered what your likeness would look like as a Lego figure, now’s your chance. Choose your own features and accessories, or randomize it just for fun.
A unique way to make natural disaster education more engaging, the Quake Quiz SF tests users’ knowledge of earthquake best practices in San Francisco. Choose from different locations and scenarios, and select the best safety response from multiple-choice options. Whether you’re on the train, at the beach, or driving around town, you’ll be well prepared next time you’re in San Francisco or any earthquake-prone zone.
8. NewQuest
NewQuest rethinks the traditional website menu with this periodic table of elements-esque layout that shifts, animates, and opens to display all the information you need to know. And it’s actually quite user-friendly and intuitive, despite being distinctly different from what most users are accustomed to.
While it’s not surprising that an interactive design agency would come up with a spark of interactive genius for its own website, Rally Interactive’s portfolio is nothing short of impressive. Triangle-shaped views of samples of work turn to circles when clicked, revealing essential stats like Facebook Likes, views, and feedback—a nice way to incorporate social proof.
10. Moodstream
Getty Images wants to help you take your brainstorming to the next level with Moodstream. Enter the interactive space for streaming music, then adjust both the music and imagery by emotion and mood, select from preset configurations, change transitions and more until you’ve created the perfect combination for your project.
Thanks to the skills of talented graphic designers and interactive media specialists, the web has come to life with thousands of interactive media tools like these examples. It’s clear that in the age of digital media, stepping outside the box isn’t the exception—it’s the norm.
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