Working Moms and Shopping: Where are We Spending Our Money?
If you've ever considered the trends of working mothers and shopping, Scarborough Research and Arbitron, Inc. looked at the patterns of working mother and spending and found some interesting points.
43% of the 21.6 million working mothers in the United States hold down a full time job. These women are mainly in their 30s and 40s and more likely to have a college degree.
If you think that we tend to spend money without thinking just because we are bringing in some money, you would be wrong - in fact, 2 out of 3 mothers use coupons monthly and 28% use them weekly (way to go, thrifty moms!)
65% of working moms shopped at Walmart for clothing during the past three months of this study while 53% frequented Target. Only 26% spent their money on clothing at Macy's - which makes me wonder, does this mean we are returning to lower cost items due to the recession?
81% of moms shop Walmart for home accessories, while 40% buy their shoes at the major retail chain.
Working mothers spend about $140 per week on groceries, while the national average falls in the $121 range.
Want to learn more? Check out the study and then tell me where you fall in this study. I can tell you this:
- Our family spends about the same on groceries each week, give or take on different weeks
- We do use coupons for shopping most of the time
- I purchase most of the children's clothes at Target or Penney's and most of mine at Target or Penney's
