Sooner or later, customers go online to find out more about your
business and your reputation. What do they find when they search for
your name, or your company? How visible are you?
It’s no secret that successful business owners and professionals can
now have a strong Internet presence with little cost and without hiring
So what do your potential clients find when they “Google” you? Have you checked lately?
Hopefully they find more than a static brochure-style website full of industry jargon, company kudos, and marketing hype.
Think about it in terms of what prospects really want to find out when
they research you and your company… Here’s a big clue: what they want
to know is: can they trust you?
No hype, no fluff, no dry lists of achievements. Your prospects want
to learn more about you, and the people who are part of your
organization. And yes, it would be nice if you put a little personality
into your web presence. How else do you think they will begin to trust
People do business with people, not with companies. On the Internet,
all you’ve got are words, design, and your brand. Your brand is more
than your logo. It communicates your core message and implies your
For us, a business blog is the best platform for communicating to
build trust. But are you using your business blog with this goal in
Is your business blog consistent with your brand, your core message,
or are you “all over the map?” Are you using the same name, same tag
line, and your brand on your blog, on Facebook and other sites? It all
goes towards creating the kind of trust you need for effective online
The Internet is easy, user-friendly, cheap, and effective for
getting your business found by the people who need your products and
services. But not everyone is smart about building the trust they need
with the people searching for their services on the Web.
You and your business needs to be seen everywhere: on your website,
your blog, Facebook, Twitter, LinkedIn. These sites and your branded
presence (photo, bio, logo, name) will create massive visibility to get
you found by the people who are your ideal clients.
Want to learn more about creating Massive Visibility online? Join our free Facebook group Massive Visibility Mastermind!