If you haven’t joined us, we’re having a PR discussion on the Revenue Roundtable. Here’s a sample of what’s going on:
Susan Getgood – Public Relations ROI. Fact or Oxymoron?
To not waste time, I´ll tell you my opinion right up front. I believe PR works and can be one of the most effective tools in your marketing arsenal…The problem is: how do you prove it?
PR is interesting, but I liken it to branding — intangible marketing activities led by people that don´t have revenue responsibilities. I prefer direct response marketing – it´s proven, measurable, and focused on what matters most, generating more sales.
Michael McLaughlin – Do We Need to Measure PR?
If we really needed to measure the impact on sales of every marketing event, especially PR, I´d guess 75% of the B2B blogs and zines in the world would close down tomorrow.