AllBusiness.com

What Is Your Opinion On PR?

FinanceLegacy

If you haven't joined us, we're having a PR discussion on the Revenue Roundtable. Here's a sample of what's going on:

Susan Getgood - Public Relations ROI. Fact or Oxymoron?

To not waste time, I´ll tell you my opinion right up front. I believe PR works and can be one of the most effective tools in your marketing arsenal...The problem is: how do you prove it?

JSLogan - PR Is Interesting, but I Liken It to Branding

PR is interesting, but I liken it to branding — intangible marketing activities led by people that don´t have revenue responsibilities. I prefer direct response marketing - it´s proven, measurable, and focused on what matters most, generating more sales.

Michael McLaughlin - Do We Need to Measure PR?

If we really needed to measure the impact on sales of every marketing event, especially PR, I´d guess 75% of the B2B blogs and zines in the world would close down tomorrow.

Profile: Jim Logan

In two decades of professional sales, marketing, and customer service life - including executive management at both public and private technology companies, serving Fortune 100, government, and international markets -- the most influential lessons I've learned on life and business originated from my time in the US Navy.