The NextStage Irregular #4, our oddly published in time and space email newsletter, is going out as I type this. There's a link below if you'd like to get on our email newsletter list (and you should, you know...)
There's a section in the newsletter entitled "I've known you for over five years and I still don't know what you do." I respond to someone who made that comment to me a while back. Such comments give me a chuckle. They're usually made by people who need to pigeonhole things, to put a bullseye on ability or something like that.
Terribly sorry that NextStage is unpigeonholeable. That's been part of our mystique, I guess. People have described us as "web analytics", "behavioral analytics", "online analytics", "marketing analytics", "text analytics", "sentiment analysis", most recently "neuromarketing", ... whatever is the term du jour, rather than accept what we have claimed since day one; We research how people respond to and interact with information in their environment. This means we cover lots of ground, lots of material, and do lots of things.
Example: I'll be co-authoring a blog with Critical Mass' Toronto-based Marketing Science Director Dan Linton on how people respond to cookies, specifically learning how much and what information is gathered, and by what groups for what purpose. Cookie discussions come and go from public consciousness on a 3.75 year cycle (starting in 2001 or so) hence this topic is due for another batch of scrutiny. I'll let you know when the post goes live on my Twitter feed and in The NextStage RSS feed 
.
But if you are still unsure of what we do, here's a treat -- NextStage now has its own YouTube channel. You can see there what we've done regarding politics, how we help companies understand both audience response and competitors, our redesign clinics, and a little about our Evolution Technology itself.
Enjoy.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Upcoming Conferences:
- I'll be part of a panel on new marketing paradigms at the March 2011 AMA Boston
- NeuroAnalytics and NeuroMarketing at the 1-3 May 2011 IIR Chicago Conference
- NeuroAnalytics and NeuroMarketing as it applies to other analytics at the 17-18 May 2011 Text Analytics Conference, Boston, MA
Come on by and say hello.
Sign up for The NextStage Irregular, our very irregular, definitely frequency-wise and probably topic-wise newsletter.
You can follow me and my research on Twitter. I don't twit often but when I do, it's with gusto!
Have you read my latest book, Reading Virtual Minds Volume I: Science and History? It's a whoppin' good read.
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