Vitrue: Social Media Index and Online Conversation Tool
?
Today, Ron Shevlin from Aite Group told me about a powerful
tool that goes along with my Blogpulse post from yesterday. At first glance, Vitrue is in that category of social media
measurement. Well, at least the free tool they offer is like it.
You can enter your keywords or search terms that are near
and dear to your heart and see what and how those terms relate or connect to
the conversation taking place online, around your brand or company name or
topic.
Their site explains it better: *The Vitrue SMI report is an easy to
understand measurement of your brand's online conversations…Index scores are
comprised of various online conversations from text-dense micro-blogs to
multi-dimensional video sites. The Vitrue SMI score provides a snapshot in time
to help make sense of the overwhelming amount of measurable data. *
They continue explaining: *The index numbers are not intended to be used in
absolute terms; rather, they provide a numerical basis to compare the social
media prominence of two or more terms. We frequently update the algorithm based
on changes in usage patterns, overall traffic and social network results.*
So, I ran the same terms I’ve been running in all sorts of engines
for my client: Shiftboard, the online scheduling
guys. It shows me how Online Scheduling is far more valuable than Web-Based Scheduling,
as far as the conversation around this topic. Let’s see if I can insert this image.
If I look at other terms, I can quickly see that Online Scheduling
is bigger as a conversation point, but Online Shift Scheduling actually leads that
term by Google rank, but not by conversations taking place. This tool gives you
some interesting points of comparison and analysis compared to your typical pagerank
type methods. Can it all be lined up in a spreadsheet, probably not, but by just
using some good old-fashioned intuition and today’s tools – you can figure out a
lot of great stuff to help you sell more of your service, product, and brand…
