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What Is Disruptive Innovation and Why Is It So Important? - Video

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What Is Disruptive Innovation and Why Is It So Important? - Video
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The term “disruptive innovation,” coined by business consultant and author Clayton M. Christensen in 1995, means “a process by which a product of service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.” Okay, but what does that actually mean? Can we have some examples?

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