Effectively Conveying Data Through Visuals: The Art of Data Visualization - Video

As business intelligence tools and analytics solutions have evolved, marketers have gained access to a tremendous amount of raw data and information. Conveying this sophisticated data, however, can be challenging. Unless you do a good job of being clear and concise, the data you work so hard to gather will essentially be useless. The key is understanding the art of data visualization. The Value of Data Visualization Did you know that 55 percent of big data projects fail? This means more than half of all projects serve no purpose at all.