AllBusiness.com

VIDEO: Braintrust Shares Secrets of Small Business Success

LegacyOperations

In today's video, I join StartupNation's Rich Sloan, "marketing maniac" Scott McDonnell from LegalZoom, and Scott Gerber, founder of the Young Entrepreneur Council in offering real-world examples of actual small businesses with game-changing ideas, adaptations, or process improvements.

Rich Sloan talks about generating buzz with exotic ice-cream flavors, Scott Gerber describes the importance of rewarding your best customers, and I share the story of a company that has "diversified in place." And Scott McDonnell explains how making change is good way to get people inside your business.

Profile: Fredric Paul

An award-winning journalist and Web consultant, Fred has been covering business and technology for 3 decades, in print and online. In addition to holding senior positions at CNET, PC World, PC/Computing, and TechWeb, Fred has focused on small business as founding editor and VIce President of Content/Programming for the original AllBusiness.com and founding editor of bMighty/InformationWeek SMB. He was also a contributing editor to the MIT Sloan Management Review.