Use Multimedia on Facebook to Promote Your Business
In the Internet age, being boring or one-note is the kiss of death. Simply having a Facebook page, even a well-written and carefully maintained one, is not enough.
READ MORE: Check out the AllBusiness Social Media Center!
Keep in mind the sheer number of businesses that are on Facebook trying to do the same thing you are, which is to use it to attract new customers and keep current customers interested. To be successful in this endeavor, it is essential that you use all of the tools that Facebook has to offer. If you haven’t paid attention to Facebook’s video or photograph utilities, now is the time to start.
A multimedia-oriented Facebook page has many advantages over a more simplistic and text-based page of the same type. The audience of Facebook subscribers, and users of the Internet in general, require a variety of stimuli to maintain interest in your page. A potential customer will stick around longer when there are many entry points. Having a Facebook page that is multimedia is having a Facebook page that is more likely to further your goals. Here are some ways you can engage new and long-time customers with multimedia:
Use photographs: Facebook has an “upload photo” option that can be used to take pictures from your computer and put them directly onto your Facebook page. Don’t worry if you’re not Annie Leibowitz. The goal here is not the artistic merit of your photos but what they represent. Set individual items against a clean, blank background to highlight their unique qualities. Make different Facebook “albums,” featuring tidbits such as new stock and products for sale. This kind of visual cue gives your clients specific incentive for visiting or ordering your product without direct advertisement. Keeping these albums current and updated will be a constant reminder to the customer of who you are and what you’re selling.
Use videos: The “video upload” feature on Facebook is underrated as a business tool. Ask some of your most loyal customers to take videos of themselves using or displaying your product, and then upload these videos to your Facebook page. Offer an incentive for doing this, perhaps a discount offer. You might also create a contest that asks customers to post videos of the most creative ways they use your product and ask viewers to vote for the winners. These videos offer a chance to see your product in use or in motion and are a subtle and user-friendly way to advertise. Hearing about your business from other consumers is often more persuasive than just reading a written description straight from you. Word of mouth interest is very important, and also very hard to generate. Videos are one way to begin a word-of-mouth campaign.
Link to reviews: Let other people’s multimedia work for you. Go on a hunt for all of the positive reviews of your business on the Internet and then make them available for your customers’ perusal via your Facebook page. As with videos, this provides an alternate perspective on your services or merchandise and will make potential customers feel more secure in choosing you as their business. Write to the authors of good reviews, especially those on independent websites, and offer the use of well-lit, flattering photos of your establishment. This enhances the review for the writer as well as the positive effect the review will have on the reader. Ask your followers to post any reviews they find as comments on your feed. This will make customers feel involved and add visual and textual interest to your page.
READ MORE: Check out the AllBusiness Social Media Center!
Once you have grasped the multimedia tools offered by Facebook, utilizing them to their full potential is quite simple. With a multimedia Facebook page, you can be sure that your online hub is interesting, up-to-date, and accessible to any Internet user searching the Web.
