If you have a home business website, make sure to check your spelling and grammar for the site content. That may sound obvious, but it’s amazing how many pages I come across that are full of spelling errors and typos. Like this piece from a sales letter page I stumbled across:
If you are easily upset or offended that I would just leave this site. I am not a rich jerk, but I am also not going to sugar-cote things. (sic)
Am I expected to take this person seriously and buy his product or service when he won’t even take the time to proof read his sales letter page?
In something like a blog, we can be a bit more forgiving. After all, blog entries are often typed up on the fly and are not given as much time as other content. But a sales page? A sales page or a main page of a site is your single chance to convince site visitors to take some further action like go deeper into the site, buy something, or sign up for a newsletter.
Many people might overlook that quoted statement in question and say “no big deal”. After all, the site that came from actually carries a compelling message and is a generally well constructed sales letter. But why risk turning someone away because of a simple typo?
Sometimes proof-reading is difficult. It is especially difficult for your own writing after you have read and reread it many times. Get someone else to read it! Another pair of eyes will likely catch something you missed and save you the embarrassment of publishing errors on your sales page.
If you want people to take you seriously, please serious with your marketing materials. It’s OK to be informal, but ‘sloppy’ will lose you visitors.