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    3. Tutorial for Inventors on Creating a Marketing Plan»

    Tutorial for Inventors on Creating a Marketing Plan

    Anthony Cerminaro
    FinanceLegacy

    Even if you are not able to market your own invention, writing a marketing plan will help you to sell or license your invention to manufacturers, retailers, and other interested parties. You will be able to intelligently discuss the market for your invention with potential buyers.

    This tutorial on how to write a marketing plan [from About.com] will provide you with the following marketing know-how:

    Understand The Purpose Of A Marketing Plan

    Identify strategies for conducting market research

    Identify advantages of market research

    Understand What The Marketing Plan Contains

    Target market

    Competition

    Product

    Marketing budget

    Location

    Pricing strategy

    Promotional strategy

    List

    Advantages of developing a marketing plan

    Disadvantages of developing a marketing plan

    Prepare A Marketing Plan Outline

    Develop An Effective Marketing Strategy

    Advertising strategy

    Promotional strategy"

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    Profile: Anthony Cerminaro

    Anthony Cerminaro is a business, transactions, and technology attorney with a unique blend of in-house and law firm experience, having spent the first nine years of his career in the law department of PPG Industries, Inc.

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