"Tips on Safeguarding Your Online Reputation"
Your reputation is key to your business survival. Don't think so? Go to a bank with your credit report in shambles and see if you get the loan. Treat your customers horribly and see how many of them return. Cross the line with one of your employees and see if you can survive the results. Most of these are things that you control. However, the hidden danger is in the attacks to your businesses reputation that you can't control. Someone maligning your reputation on the Internet, in the press or directly to your customers (in the case of your competitors) can have an even bigger impact on your business. You need to be constantly vigilant of your reputation and protect it as much as you do the cash in your register. If you don't you will likely have no cash in the register at all. Protecting your reputation is a tough thing. I have found that, in gregarious cases, confronting the attack directly usually solves the problem. Protest your innocence and give the proof of that innocence. Expose the reasons that your reputation is being attacked. This will usually expose the attacker for the fraud that they are and harm their reputation while you maintain yours. Overall truly maintain your reputation. Do the right things by yourself and others. By building your credibility and authenticity your reputation will be more able to weather a storm and come out standing strong. This applies whether you are talking about your online or your offline reputation. Of course, make sure you use Google do a search on your company or product's name. Sometimes you will be pleasantly surprised at what you find (like a positive article in a nationally read blog) and other times you will not. In the end you need to understand your reputation is under fire in time to respond, and that is easy enough to do with a simple search online. - Doug Kersten " Tips on Safeguarding Your Online Reputation" By SARAH E. NEEDLEMAN "Business owners, beware. You may be surprised by what's written about your firm on the Web, says Joseph Fiore, a vice president at CoreX Technology and Solutions Inc. in Milton, Ontario. For example, one client of the Web-monitoring firm, a small retail chain, learned that a blog posting claimed that a manager was racist, and included the person's full name, he says. In another investigation, CoreX discovered that employees of a large retail client described on a discussion board the best times and places to have sex on the job, and cited the store's location, says Mr. Fiore. "As surreal as it sounds, these things happened," he says. "
