Think and Breathe your Home Based Business

When someone talks about the "warm market" they often speak of it terms of your close friends and family members. Usually this not a very good group to market to for a variety of reasons. What about acquaintances? This is a much larger group for most people. This is everyone you know the first name of. This group consists of neighbors, parents of your kid’s classmates, people you worship with, people in your club or organization, co-workers, and so on.

Your relationships with these people vary greatly. It could go from someone who you consider a friend to someone who you only see once or twice a year and even those you don't particularly like being around. This group is a significant group depending on how many people you know.

The plus side of this group is that you have easy access to them. The down side of them is that they may not be the least bit interested in your product or opportunity. As a result you could waste considerable time with people who aren't interested. And as a result of that, you could mar your reputation with those people. Network marketing, in particular, does not have the best reputation for some people.

The best way to approach this group is to let it come up in casual conversation relating to "what do you do for a living?" or "where do you work?". That question can open up your opportunity to let them know you work for yourself. If that concept interests them, you might be able to take the conversation a bit further. If they don't seem impressed, then let it die.

I would not say throw out this group entirely. In a home based business, you should think and breathe your business and this means be willing to talk to people around you that might be interested in what you're doing.