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    The Idea Guru

    Douglas Kersten
    Starting a Business

    The Idea Guru: "The Idea Guru"

    Idea-generation guru Doug Hall is aiming to build a new venture that will bring the secrets of new-product creation to small companies everywhere.

    By: John Grossmann

    "Doug Hall has been helping companies like Chrysler and Coca-Cola develop hot new products for years. Now he's reinventing himself -- with a new venture that will bring the secrets of new-product creation to small companies everywhere"

    - Although this reads a little like an infomercial there are some nuggets that small business owners can take away. -ed.

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    Profile: Douglas Kersten

    Doug Kersten has been a small business owner of successful (and sometimes unsuccessful) small businesses for more then thirteen years.

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