The Amazon Seller Marketplace

Do you sell products on the web as your home-based business? Have you thought about using the Amazon Marketplace? The Amazon Marketplace is an association with Amazon.Com where you can sell your stuff right alongside Amazon.

If you enter a search in Amazon, you'll usually see a link on the results page called "Used and New available from:" with the lowest price alongside. If you click that link, you'll see Amazon Marketplace seller offerings. The Amazon Marketplace seller program has several advantages.

Exposure and Built-in Traffic- You can use Amazon's built-in traffic to expose your products and your business to buyers. Amazon, by the way, has something along the lines of 50 million registered users.

Complete Mini-Store - The Amazon Marketplace handles all the storefront components for you - including a payment system. This means you don't need to use PayPal, a merchant account, or any other external payment system.

Of course, it also has some distinct disadvantages.

Price Driven - The listings are vertically arranged by price (lowest at the top of the list). This tends to generate little 'price wars' which, for various reasons, don't work as a long term business strategy.

Final Value Fees - They don't call them 'final value fees' but they're similar. It's the chunk that Amazon takes out of each item you sell. These fees can range from 6% all the way up to 15% depending on the category. These high fees can be somewhat justified by the fact that Amazon is acting as the payment processor. For example, if you had to use Paypal, you would have to pay about 3% for each item sold anyway. Still, this is a fee you'll have to take into account when pricing your products on their marketplace.

The Amazon.Com seller marketplace can give your home-based business an extra sales channel from which you can sell your products. To get more information about their programs, here is the link where your can request information.