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    10 Investment Tips for Women

    Barbara Swenson
    Personal FinanceWomen In Business

    Studies show that a person's attitudes and beliefs about money have a huge impact on how they view investing. In general, women have a tendency to let others make important decisions for them, and overall are less likely to take risks. This presents a problem when it comes to women investing, which is primarily about risk and return.

    Investing your money is important. It can give you financial security and independence, as well as prepare you for important life events—your children's education, your retirement, unforeseen financial emergencies. Even if you use the services of a financial advisor, be prepared stay in control of your investments.

    Although this may sound overwhelming at first, there are a few basic investment guidelines that you can use to enrich your future.

    Women and investing: 10 investment tips

    1. Educate yourself

    The investment world has many different avenues that range from Certificates of Deposit (CDs) and Treasury Bills (T-Bills) to stocks, bonds, and mutual funds. The more you know, the better your chances of becoming a savvy investor.

    2. Set clear financial goals

    Decide what you need to do to make your future secure and enjoyable. This can include everything from starting a retirement fund to starting to put aside funds for college, medical expenses, vacations, real estate investments, as well as an emergency fund for any unforeseen events that may drain your savings.

    3. Create an investment plan

    Once you have set your goals, you need to create a solid investment plan. First, determine how much money you have to invest, and start thinking about how to make your money work for you to achieve your financial goals. Rather than a set of rules, an investment plan provides guidelines that can help you organize and direct your energies. Financial plans should have continuity and a solid foundation, but at the same time be adaptable to changes that invariably happen in life.

    4. Hire a financial consultant

    Consulting with a professional investment counselor can give you an edge in creating your investment portfolio. Using a mutual fund is a way to hire a financial consultant without spending a lot of money upfront. Financial consultants can sometimes be fallible, which means you should always take an active role in your investments.

    5. Diversify your portfolio

    When setting up an investment portfolio, you should make sure to diversify your investments; that is, make sure the risk is spread out and not all focused in one place. Some investments are safe but have little return (bonds, money market, treasury bills), whereas other investments come with a greater risk and thus a greater yield (stocks, funds, and futures).

    Also, some investments work better on a short-term basis, while others are better over the long term. By diversifying your financial portfolio, you create more security for yourself.

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    6. Set up an emergency fund

    You should safeguard your finances by setting up an emergency fund to deal with potential problems that could drain your finances (such as unforeseen medical or legal problems).

    7. Plan for retirement

    You should prepare for that time when you will no longer be working and collecting a regular paycheck. Keep in mind that the earlier you start, the longer the money can benefit from compounding. So if you don't have a retirement fund already in place (for example, a 401(k) or an IRA), start one immediately.

    8. Avoid high-risk investments

    High-risk investments are like gambling on long shots. On the whole, you have to be prepared to lose your money. Even in the world of stocks and futures, some investments are much riskier than others.

    9. Monitor investments on a regular basis

    You are ultimately in charge of your finances, and because it's your money that is being invested, you are the one who stands to profit or lose. Always stay informed about what is going on in the different financial markets that hold your investments.

    10. Be open to new ideas

    You should be adaptable and change your portfolio to reflect what is happening both in your life and in the world around you. Be aware of both financial and cultural trends. Keep up-to-date by reading business and financial publications.

    RELATED: How Saving and Investing Can Help Women Achieve Financial Independence

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    Profile: Barbara Swenson

    Barbara Swenson has several years work experience in the areas of accounting, real estate investing, marketing, financial management, insurance, and independent book publishing. She’s written numerous articles for AllBusiness.com, and is a Contributing Writer for Retailing Insight. She was also a Contributing Editor for the international magazine Magical Blend, and has penned articles for Aquarius and NAPRA Review magazines. She has written and published 25 personal transformation books in the last twenty years. Barbara holds a Bachelor of Arts from California State University Sonoma (with honors), and a Masters Degree in Science from California State University Sacramento (with honors). She lives in the Sierra foothills with her husband and son, two huge white dogs, and four cats.

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