There’s no question that an organization’s culture, commitment, and mission comes from the top (just saw a great profile on Tom Carvel — you know the name, especially if you’re from the East Coast), and Roni Deutch is the proof of the pudding.
My take on The Franchise Show is that it is a unique opportunity for prospective franchisees to get underneath the web sites and sales presentations, and to get the message right from the top — from the founders, presidents, and CEOs. After all, you’re committing your personal, financial, and family capital to this venture. Don’t you need to know you’re in good hands?
Okay, here are the takeaways:
- We all have to pay taxes. That’s 220 million customers for a Roni Deutch Tax Center franchisee to shoot at, and that’s an enormous captive market that few other franchise concepts can claim.
- We all have to work. Franchising is still the best way to go into business for yourself, but the right concept, headed by the right leader, is now more important than ever. I want someone with passion and integrity, and I found both in my interview with Roni.
- We’re in challenging economic times. Understatement, huh? Well, franchising is in turbulent times too, and there is no such thing as a small mistake in putting up what could be your life savings. There are a lot of concepts out there. I believe you should focus on “the best of breed” — ones that have a proven track record, a sound business model, and a captive audience.
So, Roni Deutch is right for the times. It’s no mistake, nor is my conclusion superficially arrived at. I hope you’ll listen to her interview on the show this week. And while you’re at it, listen to the other guests: Zane Tankel of Apple-Metro, Scott Crane and David Doty of Smashburger, and Greg Tanner of Aaron’s Sales and Leasing with his “Tannerisms”.
True, I’m promoting the show, but I genuinely believe that hearing directly from these top executives will give you a unique insight into franchising, business, leadership, and the domestic and international economy that you cannot get in person anywhere else.
When it comes to choosing the right franchise and putting it in the right location, I want you to get it right — right from the beginning. Contact me with your questions and comments, and listen to The Franchise Show. As Jim Cramer says about Mad Money, “You Can’t Afford to Miss It!”
Hear Jeff live on The Franchise Show every Friday at 3:00 p.m. PDT, 24/7 in the archives, and at the upcoming Franchise Expo in Los Angeles, October 2-4! Jeff comes from 25 years in the franchise industry with such high-growth companies as McDonald’s, Blockbuster (where he was also a franchisee), and is one of TALKERS Magazine’s Frontier Fifty. He holds business degrees from two major Southern California universities.