Talking About Marketing Planning
And I mean that, literally, you can click here for a preview of my one-hour talk on marketing plans that will be available next week. The preview, the audio of a conversation between me and Erin Verbeck, is about the longer audio to be released next week.
A couple of points on this:
- The relationship between a business plan and a marketing plan: a marketing plan is part of a complete business plan. The two are hard to separate. In practical terms, if you’re not in charge of the cash flow or profitability of the business, you might need a marketing plan, not a complete business plan. It’s the most important subset of a business plan.
- In the interview here, and in the larger audio to follow it next week, I’m pushing planning, not just the plan. A plan does you no good if it’s not implemented. It’s to get things done. And getting things done doesn’t depend on guessing the future right; you won’t. Nobody does. It’s a matter of scheduling regular reviews and making sure you compare the actual results to the original plan, and make changes.
This is all part of The Small Business Marketing Joysummit | The Joy of Marketing
