I’ve worked with some top gurus in the Branding and Marketing ROI space
and so I’ve always been a closet, wannabe metrics guy. When I started
working on a social media measurement and monitoring project, I
couldn’t help compiling and searching for as many tools as I could
find. The result: My highest traffic post ever! 195 Tools for Social
Media ROI and Social Media Measurement.
The really cool thing, for me, was all the great retweets, shares, likes
from friends and allies. Thank you. It proves out the trend
prognostications from Ann Handley, Brian Solis, and a host of others who
are in the guru category. Social Media ROI and the specific tools and
techniques for social media measurement and monitoring are coming of
age. This year.
One that I missed, though, was by Edelman – the PR, communication, trust
guys (and gals). It is called TweetLevel and it is a nifty (their
word) little tool for measuring influence and trust. It is certainly a
soft metric, a social media measurement that is hard to prove, but
they’ve done a good job of explaining their formula, their algorithm.
Here’s a screenshot of my results. Although it appears low, I found
that I was about average compared to some of my peers and even the
TweetLevel lets you figure out your own Influence and Trust levels. They explain the formula and also give tips that are quite helpful. I even took a look at some of my peeps and sent it along to them as a favor. You can find them at: http://www.tweetlevel.com
If you find that I’ve missed or overlooked a social media ROI tool, please drop me a note here or visit Sales Rescue Team.
Side Note: I’ve been using the Lenovo A70Z for much of my work lately to see if the shift back to a desktop makes sense. Since I’ve been doing more video and graphics work, the increased power for my small business has been worth the test. This Social Media ROI tools handbook is being built with the A70z that Lenovo sent me to test out. I’m planning to do a review post on the machine and if you have any feedback on it, please send it over.