Small-Business Growth Raises Tough Questions
Small-Business Growth Raises Tough Questions
By ELIZABETH WEINSTEIN
"Two years ago, fashion retailer Priorities' biggest problem was getting people to notice it: The company spent much of its time pitching its fledgling designs to tiny boutiques.
But in 2002, the company hit it big with its casual clothing line of T-shirts and tank tops that offered customized monograms. It was a trend that co-founder Howie Greenspan says his 27-year-old 'fashionista' wife and partner, Stefani, saw coming months before it broke on the fashion scene."
- Hey what can I say but 'ride the trendy wave'! Read on and you will see what I mean. -ed.
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