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    Top 10 Tips for an Effective Advertising Campaign

    AllBusiness Editors
    SlideshowAdvertising, Marketing & PR

    It Pays to Advertise

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    No matter how wonderful your company's product or service is, if you don't advertise, nobody will know about it. The goal of any advertising program should be to cost-effectively reach the largest audience possible and attract new customers. If done correctly, advertising can be a wonderful investment for your small business; if done poorly, advertising can become a huge money sink. Despite what you see on "Mad Men," advertising can be a tricky game. We present 10 important tips to help you plan, execute, and monitor your advertising program.

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