Set Prices for Your Products in 7 Simple Steps

Are you lowering your prices in an attempt to attract more customers? Lowering prices is not a sales strategy -- especially not for a small business, few of which can afford to compete on price for any extended period of time. Instead, to attract more customers and ensure your business's continued success, it's crucial to price your products correctly. Pricing your products is an ongoing process that calls on both math and market research. We present some tips on how to do it right. -- Rieva Lesonsky