5 Secrets to Growing Your Business with Facebook

While most small businesses are on Facebook today, many still don't understand how to use the popular social networking site effectively. That's a shame, because when used properly, Facebook can make a significant difference for many small businesses. MyKidsTime, a business that helps parents find activities for their kids, is a case in point. Over the course of three months the company added a welcome page, video, a location map, special event notices, live Q&;amp;A sessions, and more to their Facebook page. The result: The number of Facebook fans for MyKidsTime jumped 62 percent, and the traffic going to the company's website from Facebook doubled. It's not always that easy, of course. Boosting your company's Facebook page with customized content is essential, but that's just the beginning. The following five best practices can help keep customers happy, your page relevant and useful, and more business coming in.