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Single Product Companies in Network Marketing

Frank Ross
Operations

A lot of network marketing businesses are marketed as home based business opportunities. Some network marketing companies however, only offer a single product for sale. This is commonly the case with juice-based network marketing companies but also applies to many others as well. There are at least two problems with this.

First, the customer only has one choice of product. There is nothing else to offer the customer. Having a choice of products not only benefits the customer in having more choices but benefits the business in that you can offer upsells to them and of course make more money.

Second, there is the problem of all the eggs in one basket. If something happens to that product, you will be left with nothing to sell. What could happen to the product? Production problems for one thing. A fire burning down a manufacturing plant or something along those lines. Even worse could be government actions. Network Marketing companies, particularly those in the health and wellness industry, are often under the watchful eye of the FTC and/or the FDA. The government organizations could close down a company rather quickly if there is something they see as wrong. That of course would put you out of business.

Should you just ignore single product network marketing companies? Not necessarily. If the product is good, you feel passionate about it, and the company meets all the criteria you want for your home based business, by all means. But you might seek out other companies to be a part of in the event your product becomes temporarily or permanently unavailable. This is part of a "multiple streams of income" strategy that will serve you well over the long haul.

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Profile: Frank Ross

Frank Ross is a 20+ year veteran of the Information Technology industry.

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