Target YOUR Audience
Narrowing your focus to highly qualified potential clients can be one of the efficient ways to bootstrap your business. Rather than attending 100 business networking events every month, reduce your attendance to 2 networking events that produces the most highly qualified prospects. Follow up with them via phone, email, and ask for an informal meeting.
Know What YOUR Competitor Does
In this day and age, the internet is one of the most resourceful tools to any business. The best thing part about this is that it is all at your fingertips! By conducting competitive intelligence online you can find out what your competitors are doing, how much they charge for their services, and what type of clients they have.
If you would like to read (re-read) Part 1, click below.
POSITIVE EXPOSURE – PART 1
About the Author: Priscilla Walker is the president and CEO of Your Dependable VA, Inc., a virtual assistance company. Your Dependable VA provides professional administrative and social media marketing assistance to small businesses. We offer business support so that business owners can free up their time and energy to focus on running their company without getting burned out.
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