AllBusiness.com

Sales Moves - bizjournals.com

Starting a BusinessLegacy

Firing 'small' customers a big mistake: "Firing 'small' customers a big mistake"

Jeffrey Gitomer

"Here's one for the books:

I got a letter the other day from a big bank that just merged with another big bank, informing me that my securities account, which I have had for 10 years, will be subject to a new annual fee of $50. "

--------

Profile: Douglas Kersten

Doug Kersten has been a small business owner of successful (and sometimes unsuccessful) small businesses for more then thirteen years.