Sales Force Automation Defined

Sales force automation (SFA) is a term that is used loosely throughout the industry and that means different things to different people. Basically, SFA includes all of the technologies, techniques, and strategies that build successful sales. It's any activity that brings you together with your customers and improves communications and productivity. Customer resource management (CRM) falls under this umbrella.

The goal of SFA is to streamline the entire sales process to make businesses more efficient, improve customer interactions, increase overall customer satisfaction, and save time and money.