Record a Video to Market Your Business - A Video Tutorial to Getting Started
In my last post I addressed the topic How to Overcome Camera Shyness and Record a Video for Your Business, and after publishing it, my editor David Hennessy suggested I expand on this a bit and get together with Denise O'Berry, who's the creator of a weekly video series called "The Little Big Show." Great idea, David, thank you. Find the video below:
What we talked about:
1'40: Video is short & to the point, great for people suffering from information overload
2'40: Video is big today because of smartphones & tablets
2'55: Information about The Little Big Show
4'01: Why it's essential to have a video strategy in place
5'49: Why don't you "YouTube" it?
6'39: Integration of YouTube & Google+
8'05: How Denise got started with videos
10'25: Just do it!
10:48: Start out with screencasts
11:32: Screencasting products
14:41: Denise's 3 main elements for a successful video
17:51: Do videos have to be perfect?
20:05: Resources
Resources
YouTube E-Book: deniseoberry.com/youtubebook
Video Traffic Academy: deniseoberry.com/vta
Conclusion
Get started today! Overcome your fear by doing some screencasts (here's the Ultimate Guide to Screencasts) and when you're comfortable with those, move on to the next level. The videos won't be perfect in the beginning, but that's OK. Remember that good sound is almost more important than a high-quality picture. So invest in a good microphone. Just do it ! ;-)
