When most inventors think of popular retail outlets, several names jump to mind, like Walgreens and WalMart. Retail product specialist Kim Babjack has sold her inventions in both of these stores. But have you heard of QVC? The electronic retailer averages over 12 billion dollars a business. Babjack has sold a number of her inventions there as well. Think you might be a good fit for the QVC or the Home Shopping Network? Read closely.
“QVC is an electronic retailer. It’s not your typical store. Instead of being set up with aisles, consumers shop from their very own couches in front of the television. Live viewing occurs 24 hours a day, 365 days a year,” Kim explained.
166 million households worldwide show QVC.
“Products are sold every minute of every hour. I definitely think its representative of the future wave for not only shopping, but new product development.”
Think your product might be right for QVC? The typical consumer is female, between the ages of 35 and 65, and buying for herself. She might be a stay at home Mom or a businesswomen working from the home or out of it. But either way, she’s shopping for convenience, quality, and value – the three qualities QVC literally represents. The most popular markets are home, fashion, jewelry, kitchen, and beauty. The minimum price point (with very few exceptions) is fifteen dollars.
QVC receives a staggering number of submissions a day. But if a product is of quality, if it’s priced well, and it solves a problem – submit it. One of Kim’s products has sold for over eight years now – an extremely rare feat for any one item. That product combines all of the aforementioned qualities.
Does yours?
The QVC market is specific, but if your product is a solid match, the possibilities in the consumer market are enormous! It’s hard to ignore a retailer that continues to grow and grow.
Stephen Key is a successful award-winning inventor who has licensed
over 20 products in the past 25 years. Along with business partner
Andrew Krauss, Stephen runs inventRight, a company dedicated to educating inventors about selling their ideas and the skills needed to succeed. You can ask questions and get advice on the inventRight forum, check out the resource center, and listen to the weekly radio show on inventing. Get In The News, list your invention to have media outlets find you for news stories.
