my company site, and my new Appointment
Setting and Cold Calling resource center site, are not big enough to merit
some public stats yet, but someday. Someday.
In the meantime, you can probably find out a bunch about your competitors, your
market, and sites you find interesting by using the Quantcast.com website.
Quantcast, for the big and popular sites, will give you a
fast snapshot of the traffic, the demographics, whether the site accepts
advertising (and what that ad space looks like roughly on the site), among
I took a look at one of the web’s more authoritative
business websites, our very own AllBusiness.com, and found that it is indeed
worthy of the Best of the Web type awards that it frequently wins. With 1.3
million visitors a month, more than half of them women, the site ranks in the
top 5,000 of all sites at 1,321. On top of that, the site visitor is pretty
intelligent with 62 percent being college educated. The regular visitor also
reads other top business blogs/sites like Bnet.com
and a few others you’d recognize, like Inc., Fast
Company (where I also blog, ahem…), and Slashdot.
If you are looking for a quick way to determine what a
market segment is doing, or a competitor, or a company you want to be like
someday – you can head over to Quantcast and figure that out. You can also, if
your site has enough traffic (or even if it doesn’t), register your own site
and gets stats and details on your own site in a nice visual report. Yes, you
can probably get some of these items out of your analytics program on your own,
but this is a fast and easy way to see your own site. Not to mention that of
other companies you may be watching. They also may be watching you!
TJ McCue is founder of the Sales Rescue Team and a content
guy at Q4 Sales. He writes
about online marketing, small business, and entrepreneurship. He welcomes your
comments here or by email or with a Twitter