Here’s a great tip sheet for your release by the masters at PRNewswire. If you follow these tips, your release will have a much higher shot at PR coverage!Go to the source with this one and get some insightful tips on crafting your press release from the folks at PRNewswire.
My favorite tip from this excellent list:
“Read your release aloud to see if it makes sense.”
The reason it’s good to read a release out loud is because sometimes if we keep typing the same thing over and over again, we don’t catch the inherent errors or how it sounds to another reader.
Red it aloud and you’ll catch the errors. (Did you just read that sentence aloud and catch my error? Get the point?)
Another great one on this list is the one about “puffery” statements. We’ve talked about this before, but what it really means is be authentic and don’t add a ton of “leaders”, “the best of the best”, “the innovation leaders”, “the biggest on the tech playground” statements. (The last one espescially!)