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Pathetic Post Office Ad: If You Can't Beat 'Em, Scare 'Em

LegacyOperations

The U.S. Postal Service is hemorrhaging money. Its back is against the wall.

What does it do to fight back? It produces one of the most ridiculous ads I've seen in a long, long time.

The idea behind the ad is to scare the pants off anyone foolish enough to use that newfangled email stuff. "A refrigerator has never been hacked," declares the announcer as a happy Postal Service customer sticks a paper bill on her refrigerator door.

Email might "get lost in thin air, or disappear with a click." Because really, who knows how this creepy InterWeb stuff works? Isn't it just a bunch of tubes or something?

Actually, I'd be willing to bet that somebody, somewhere has hacked a refrigerator. More to the point, I can't be the only person ever to have mail -- including checks -- stolen out of my mailbox.

Here's the ad, posted courtesy of YouTube.

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Profile: Matthew McKenzie

Matthew McKenzie has nearly 15 years of experience as a writer, editor, and analyst covering virtually every aspect of the business technology market. His work has appeared in a number of major print and online publications, and he has also worked with business clients to create effective Web content and marketing strategies for their companies.